Wednesday, November 10, 2010

He's Bringing Sexy Back

From top: Print ad by Tom Munro - Jusin Timberlake with Noot Sear, Justin Timberlake, Kate Moss and Marc Jacobs.

Do you think there are just too many celebrities launching their own range of perfumes? Do you think most modern American perfumes smell, well. . . somewhat synthetic?

Remember how lovely Audrey Hepburn looked clad from head to toe in Givenchy haute couture. We love Hubert de Givenchy! We love him for having our divine Ms Hepburn as his timeless muse! We love Liv Tyler as the face of the Givenchy cosmetics line. Well, now the legendary house of design has a new celebrity fragrance to promote.

The film to follow the launch of the new scent has footage of Mr Timberlake and model of the moment Noot Sear running around Paris and up the Eiffel Tower at night.

Justin Timberlake's first fragrance for Givenchy was Play for Him. Now he has launched his first perfume for the ladies and it's called Play for Her (you'd have guessed that name, wouldn't you?). Very smart marketing - just in time for Christmas shopping!

"I've grown out of sweet scents." notes Mr Timberlake, "My taste in fragrance has changed over the years. I'm not a big fan of those cotton-candy perfumes on women now. That's not my thing. I like less sweet, warmer fragrances. You don't need to smell like ice cream."

On the other hand, he says "I'm not really into floral perfumes on women, they're not sexy. But I guess anything can work as long as it's not an assault on your nostrils."

Givenchy Play for Her is a sparkling eau de parfum that combines notes of bergamot, white peach, and Intense, a more sensual jus of orange blossom, sandalwood and pink peppercorns (because we love pink!). Play for Her is classified as a "sparkling floral, woody, fruity fragrance."

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